I admit to abusing my Netflix account; Netflix makes no money off of my subscription. I pay for 5 DVDs out at a time, and I probably average 20 discs per month. Overall, I am certainly getting the better end of the deal, and with a 500 disc queue (yes, my queue does indeed have a queue), I imagine I’ll continue abusing the relationship for sometime.
On the otherhand, my mother has 153 movies in her queue (primarily because I hijacked her account and added about 100 movies I thought she’d like). She gets 3 discs at a time, and might take 2 weeks to get her discs back for a new set.
We both have The Ex in our queues. However, in my queue the disc is listed as a Very Long Wait, while in hers, it is listed as a Short Wait.
Pardon the digression…Almost 10 years ago, I remember the uproar when the news covered Victoria’s Secret: price discrimination via catalog. Depending on your zip code, your catalog items might be priced higher. Consumers were outraged and VS allegedly changed its catalog strategy.
Back to present day, since Netflix is unable to adjust subscription rates for those of us who heavily use their accounts, Netflix instead manipulates queues, hoping we won’t notice. But we do, we just have another 499 movies queued up and ready to take the delayed disc’s place.
How does VS pricing differ from Netflix queue manipulation? Why aren’t we up in arms about the same unfair treatment?
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