Saturday night I camped out at a friend’s place to watch Jon Bon Jovi hosting SNL. Let’s not get started on how awful the show was — seriously, were those the best skits the writers could come up with? Maybe it should be 1st Saturday of the Month Live, so they can do 1 good show a month.
Anywho, Charmin toilet paper was advertised during one of the commercial breaks. (For those of you who haven’t seen the ad, you can click here and go to videos (on the far right of the menu) to spend your free time watching toilet paper-loving bears frolic on the beach near port-a-potties. You know you want to!)
I found it interesting that their new lines of toilet paper were branded in red and blue. One red and one blue bear are running down the beach, the blue bear slightly in the lead before heading to the loo. The red bear props his “ultra strong” Charmin on his right bicep, while the blue bear snuggles his “ultra soft” Charmin stroking it.
The voice over artist announces, “now you can go strong or you can go soft…new Charmin ultra strong in the red and new Charmin ultra soft in the blue. Rediscover Charmin, choose the one that’s best for you.
I find it interesting that during election season, a company would choose new branding in red and blue. Is there some sort of subliminal messaging that Republicans are “strong” and Demcrats are “soft”? And in regards to what issue(s) is this comparison being made?
Am I reading too much into a toilet paper ad. . . .what do you think?
No related posts.
Yes. I’d say so. Although if you’d like to start a proper controversy on the right, you can say they are disrespecting the flag by using those colors. If they can find problem with Obama patriotless lapels they’ll buy anything. Except flag toilet paper.
Probably a subliminal trick. Ad campaigns are famous for that. When advertising NOTHING is done by accident….well most things arent.