Below, I’ve posted some of the 15 finalists (my favorites) in the Obama in 30 Seconds contest hosted by MoveOn. What strikes me is how participatory political campaigns are now the technology is so readily accessible by anyone who is interested in getting involved.
Though MoveOn has been around since Bill Clinton’s impeachment hearings, polling was the best means of fielding member interest on different issues before developing phone and e-mail campaigns to press those chosen issues. There weren’t options to get involved in the creative process.
Now, while MoveOn still polls its members, content can effectively move from the bottom up. Members are creating messages that the entire organization votes on and moves forward with. I find it rather inspiring that over 1000 videos were submitted. More than 1000 teams volunteered their hours to the cause.
And I’m not alone. Over 4.7 million people (there are just 3.2 million members of MoveOn) narrowed down the entries to the final 15. Not every MoveOn subscriber votes, so there was expanded general interest in being part of the process. A time consuming process. At roughly 30 seconds, a piece an hour would allow you to vote on just over 100 videos, leaving time to enter your ratings. That hour would cover less than a tenth of the entries.
I expect in coming elections we’ll have the Limbaugh’s of the nation encouraging their listeners to give favorable markings to the least swaying videos, as a way to manipulate an open poll. But for now, progressive voters are embracing Obama’s rallying cry, “yes, we can!”
It Could Happen To You
Purple
They Said He Was Unprepared
Obamacan
Hope















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