Last night I attended Stepping Up in the City, Step Up Women’s Network’s annual member event in New York City. The event featured Spanx, Inc. founder Sara Blakely who provided the requisite words of inspiration and the voice of experience to a crowd of up-and-coming movers-and-shakers.
Her tips:
“What you don’t know can be your greatest asset.”
Once Blakely had a successful product prototype she believed in, she faced the challenge of finding retailers to carry it. So she looked up the buyer for Neiman Marcus in the phone book and called to ask for 15 minutes of her time. Traditionally, new vendors present their wares at massive trade shows that buyers attend, but Blakely didn’t know that. She got her 15 minutes and the interest of a buyer from a major upscale department store.
“Differentiate yourself…Why you?”
Ideas are a dime a dozen. What is it about you that can take an idea to fruition better than the next guy? You can have a genius business plan, but what makes you the secret sauce?
“Don’t be afraid to fail.”
Growing up, Blakely’s dad regularly asked his kids, “What did you fail at this week?” And if she didn’t have a good tale of failure, her father was disappointed. As an adult she recognizes the genius reverse psychology of it all. Her father made failure an expected part of the journey of life and the process through which you find success. She notes that “failure is not the outcome; failure is not trying.”
“Prayer is you speaking to God; Intuition is God speaking to you.”
Blakely referenced this insight from a friend because time and again following her gut led her to greater success. You need to take your cues from the world around you and not second guess your instincts.
The advice is not necessarily new, but the her unique experiences gave her conclusions more credence. All and all, a great networking event with some new contacts and food-for-thought.







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