photo via BrixCityGurl twitpic on 12.28.10
If you’re from NJ or have an interest in politics, you are likely well aware of Newark Mayor Cory Booker. His commitment to his community is practically the stuff of legend (Seriously. Check out his Wikipedia entry).
With last weekend’s snowmageddon in New York and New Jersey, Booker made an excellent foil to New York City Mayor Bloomberg’s somewhat hostile response to criticism of the NYC cleanup and New Jersey Governor Christie’s conveniently scheduled absenteeism vacation in Florida. His efforts have been popping up all over the news and intertubes.
Residents took to Twitter to let him know about the hardest hit areas of Newark that needed municipal help, as well as the personal crises of their own that required an assist. And Booker did his best to help out, rally the community and get people the help they needed, regularly updating followers via Twitter.

Not only did he share what he was doing, but he applauded the efforts of fellow Newark Residents:



Incidentally, he never lost his sense of humor.

Tumblr user heif caught on to the bigger picture as the action unfolded in the days after the snow stopped:
but now I realize there’s potential in what he’s doing that can have even more scalable impact: he’s modeling what he wants citizens to do: engage. If people tune in and see him engaged & helping people — and he calls on THEM to engage & help each other, the impact potential is incredibly scalable.
He’s tapped into a lesson from the new book Change of Heart: What Psychology Can Teach Us About Spreading Social Change. Socialbrite recently printed an excerpt of Nick Cooney’s book, which discussed the power of influencers to change human behavior.
Booker is a connector with a far-reaching network because of his position in the Newark community. Not only does he have clout with local residents, but he has standing in the Democratic Party, among those interested in education form if you consider the recent $100 million donation to Newark Public Schools, etc. Booker’s choices ripple through those social clusters because he has direct influence over a larger number of people.
That he chooses to invest and engage in Newark makes it more likely that others will do so because social clusters tend to be chock full of like-minded folks. When one of the most interconnected members takes action, others tend to follow. Social progress comes from seeding change through these network hubs.
Influencers have the power to transform a community. I’ll leave you with a recent Facebook update by Booker:
Here is the lesson of Snowflakes: Individually beautiful yet fragile. But look how strong they are when they all stick together. (8:41 am, 12/27/10)








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