photo © 2009 James Vaughan | more info (via: WylIf the social gods are smiling down on you, you have a friend who will attend Second Tuesday or Manic Monday Libation Hour or Save the Kittens Thursday with you. If not, and you’re like me, you’re the person standing far from the action, white-knuckling a watered-down rail drink, because you haven’t worked up the nerve to test the degree to which you’re interesting to strangers.
Am I interesting enough?
Isn’t that really the main concern tucked away at the back of our minds? Can I launch a conversation on emerging technology that will keep folks’ attention, or will the people nearest me beg off like Agatha Christie’s 10 Little Indians? Will that corner bubbling with social discourse welcome me into a discussion of this month’s worthwhile networking events with a charity tie-in, or will I be standing adjacent like a tool? Am I conversation kindling or a conversation killer?
The longer you consider the evidence that’s been warped by your own insecurities, the more likely you’re going home without new connections. Thus, my thrill that social technology lets you cheat just enough to be a pro-active attendee.
A long-standing rule of networking for the social anxious: Stay until you’ve met X people relevant to interest Y. If you meet 3 people relevant to the work you do, or 5 people in a book club or writing group that could sponsor your entry, then you have met your quantitative target for the evening. At that point, you’re either relaxing a bit and getting lost in conversation, or you’re calling it a night and congratulating yourself for sticking it out until you met that goal.
And here is where social tech makes life a bit easier. Branded happy hours are popping up on Eventbrite because it offers easy registration and ticket purchasing. Groups with an established Facebook presence are sharing their events on the site for easy head counts and forwarding to friends. People are sharing their event intentions on PlanCast, which builds word-of-mouth for those outings, trainings or social calls.
By default, online RSVPs are increasingly siding with attendee list transparency, which can help you decide between a handful of overlapping events. If you’re looking to make new connections, an event with all the usual suspects is OK to skip, but if you’re having a rough week, you may just want to hang out with friendly faces.
And, more importantly, it helps you figure out who you want and need to meet in advance, allowing you to craft a more targeted networking objective for yourself. Eventbrite registrations are my favorites because the event producers typically ask for employer and social media profile information from attendees. That information is often included beneath the event listing, making it easy to quickly scan the list for people and companies that could be of interest.
With the inclusion of links to corporate websites, blogs, LinkedIn profiles and Twitter handles, you can do your homework and have a few questions and comments in mind when you stumble across your networking targets at the event. You avoid any panic in coming up with a conversation topic on the spot. A public RSVP list allows you to make that first impression less generic and to feel more in control, so you’ll be less focused on the happy hour specials and more engaged with the crowd.
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