photo © 2007 Jason Rogers | more info (via: Wylio)Canada’s Radiocommunication Act explicitly prohibits “knowingly [making] a false or misleading statement, either orally or in writing.” Thus the hyperbolic and, at times, vitriolic media heard on American talk radio and Fox News is unusual there. And Canadians hope to keep it that way despite political pressure to change the regulations.
In January, the Canadian Radio-Television and Telecommunications Commission announced an open comment period on a proposed modification limiting that clause to “cases in which broadcasters knew the information was false or misleading and that reporting it was likely to endanger the lives, health or safety of the public.”
Speaking on behalf of journalists’ union Communication, Energy and Paperworkers Union, Peter Murdoch commented, “Where is the motivation for change that would lower the standards of truth and fairness in broadcast journalism?” And Canadian consumers overwhelmingly agreed, expressing concern about ensuring the veracity of reporting by media outlets.
After uproar, the Commission dropped plans to move forward with the revision this February.
The timing of the attempt to open the door to more manipulative reporting did not go unnoticed by media savvy Canadians. Last year Quebecor Media announced plans to launch Fox-inspired news network Sun TV News. Friendly government-ties to the network were questioned.
It seems that Canadians have learned a thing or two from watching US media broadcasts.
Last December, the University of Maryland release a study that found Fox News watchers ill-informed about the major issues polled on in November, more so than any other news outlet’s viewers. Give the network’s reputation for hyperbolic coverage of policy issues, it’s no wonder that reporting that is high on emotion is short on information. In fact, regardless of the political leanings of those polled, the more Fox News hours clocked the more misinformation they retained.
It’s particularly disturbing because nearly half of Americans trust Fox News, while just 39% trust CNN, the next most trusted network. That Fair and Balanced branding has served them well.
Though the first amendment right to free speech precludes regulations similar to the Canadian RadioCommunication Act in the US, surely some type of truth-telling accreditation should be possible. If food can meet certain standards so as to be declared USDA Organic, why couldn’t chyrons include labeling from news to edutainment to opinion programming?
With the Citizens United case opening elections to unlimited corporate spending on political advertising, it’s more important than ever that Americans know where they can turn to for the actual facts. In the University of Maryland study
9 in 10 voters said that in the 2010 election they encountered information they believed was misleading or false, with 56% saying this occurred frequently. Fifty-four percent said that it had been more frequent than usual.
It shouldn’t be challenging to ferret out the truth when the direction of your democracy can hang in the balance. And yet there’s little assurance that we’re consuming fully veracious content — between the agendas of media outlets and our individual viewer biases — even when we’re looking for it.









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