
photo by mdu2boy
I hesitate to write this post at the peak of greeting card season, but it’ll be less relevant come January 1st.
I’m as tech obsessed as the next member of Gen Y, but I’m disappointed in the sharp decline of holiday appropriate stationery greetings.
I sent out about 45 Holiday cards this year. If I get 5 back from non-family members, I’ll be surprised. What I do expect is a massive influx of text messages on Christmas day sending out well wishes to all with a cell phone number, and likely a barrage of festive greetings as FaceBook status messages.
It’s just not the same.
There’s something inherently thoughtful about written holiday greetings. Someone has to take the time to pick out cards that fit his or her own personality before writing out cards and labeling envelopes. It’s personal.
A text message is a perfunctory last minute missive. I hate to get all Martha Stewart on the world, but a text message is not a greeting card.
If the $25-$30 a holiday mailing costs is too much, you’ve got a few options.
A) Plan ahead. The day after Christmas the price of all holiday cards are slashed in half, by mid-January they’re 75% off to get them off the shelves. You can be ready for Christmas 2009 for under $10.
B) Try an e-greeting card. There are lots of free options out there ( I tend to use Hallmark for greetings to people that don’t have a mailing address for.) Though not as personal as an actual paper greeting, it does offer the option of picking a card that reflects your interests. The more ambitious can personalize the card for each recipient, the less so can send a generic greeting out to everyone they know.
Given we spend so much time sending impersonal emails and text messages, leaving voicemails and generally minimizing personal interaction to streamline our work, the holidays are a perfect time to reconnect.
Send a few cards this month. . . and for birthdays; thoughtfulness at birthdays would be nice too.

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