I went to the 24 Hour Fitness in Long Beach this afternoon, since I had an evening appointment there. Heading towards the locker room, I passed a water fountain and a machine that brewed Starbucks coffee — mild and strong blends — by the cup.
Complete double take. But it smelled like coffee and the machine featured a Starbucks logo. For $1.55 via credit card, you two can enjoy some dehydrating coffee while you spin, kickbox, and run your way to fitness.
What was corporate thinking, granting space to a company that sells what is ultimately a diuretic in a space where electrolytes and fluid intake is key?






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