Andrea Zak » 24Hour Fitness http://andrea-zak.com politics, culture, career Sat, 04 Feb 2012 03:48:56 +0000 en hourly 1 WTF? Gyms + Starbucks perfect together http://andrea-zak.com/2008/01/29/wtf-gyms-starbucks-perfect-together/ http://andrea-zak.com/2008/01/29/wtf-gyms-starbucks-perfect-together/#comments Wed, 30 Jan 2008 05:12:27 +0000 Andrea Zak http://zakstar.wordpress.com/?p=214 I went to the 24 Hour Fitness in Long Beach this afternoon, since I had an evening appointment there. Heading towards the locker room, I passed a water fountain and a machine that brewed Starbucks coffee — mild and strong blends — by the cup.

Complete double take. But it smelled like coffee and the machine featured a Starbucks logo. For $1.55 via credit card, you two can enjoy some dehydrating coffee while you spin, kickbox, and run your way to fitness.

What was corporate thinking, granting space to a company that sells what is ultimately a diuretic in a space where electrolytes and fluid intake is key?

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