Tag Archive for 'networking'

Networking: how to appear effortlessly interesting

...party animalsphoto © 2009 James Vaughan | more info (via: WylIf the social gods are smiling down on you, you have a friend who will attend Second Tuesday or Manic Monday Libation Hour or Save the Kittens Thursday with you. If not, and you’re like me, you’re the person standing far from the action, white-knuckling a watered-down rail drink, because you haven’t worked up the nerve to test the degree to which you’re interesting to strangers.

Am I interesting enough?

Isn’t that really the main concern tucked away at the back of our minds?  Can I launch a conversation on emerging technology that will keep folks’ attention, or will the people nearest me beg off like Agatha Christie’s 10 Little Indians?  Will that corner bubbling with social discourse welcome me into a discussion of this month’s worthwhile networking events with a charity tie-in, or will I be standing adjacent like a tool? Am I conversation kindling or a conversation killer?

The longer you consider the evidence that’s been warped by your own insecurities, the more likely you’re going home without new connections. Thus, my thrill that social technology lets you cheat just enough to be a pro-active attendee.

A long-standing rule of networking for the social anxious: Stay until you’ve met X people relevant to interest Y. If you meet 3 people relevant to the work you do, or 5 people in a book club or writing group that could sponsor your entry, then you have met your quantitative target for the evening. At that point, you’re either relaxing a bit and getting lost in conversation, or you’re calling it a night and congratulating yourself for sticking it out until you met that goal.

And here is where social tech makes life a bit easier. Branded happy hours are popping up on Eventbrite because it offers easy registration and ticket purchasing. Groups with an established Facebook presence are sharing their events on the site for easy head counts and forwarding to friends. People are sharing their event intentions on PlanCast, which builds word-of-mouth for those outings, trainings or social calls.

By default, online RSVPs are increasingly siding with attendee list transparency, which can help you decide between a handful of overlapping events. If you’re looking to make new connections, an event with all the usual suspects is OK to skip, but if you’re having a rough week, you may just want to hang out with friendly faces.

And, more importantly, it helps you figure out who you want and need to meet in advance, allowing you to craft a more targeted networking objective for yourself. Eventbrite registrations are my favorites because the event producers typically ask for employer and social media profile information from attendees. That information is often included beneath the event listing, making it easy to quickly scan the list for people and companies that could be of interest.

With the inclusion of links to corporate websites, blogs, LinkedIn profiles and Twitter handles, you can do your homework and have a few questions and comments in mind when you stumble across your networking targets at the event. You avoid any panic in coming up with a conversation topic on the spot.  A public RSVP list allows you to make that first impression less generic and  to feel more in control, so you’ll be less focused on the happy hour specials and more engaged with the crowd.

Social networking makes professional women more competitive

network

graphic by jared

I’ve been thinking about the background research on that McKinsey study of Model Centered Leadership.  Particularly the brief mention about how

men tend to build broader, shallower networks than women do and that the networks of men give them a wider range of resources for gaining knowledge and professional opportunities.

Given the very long arm of social networks, it seems as though the internet is helping to level the networking playing field for professional women.  Women are definitely engaging online; for instance, 55% of FaceBook users are female.

How do the two relate?  I read status updates on a regular basis indicating my friends and acquaintances are connecting with elementary school friends, long last college hall mates, former professors, etc.

Ten years ago, you had no way of keeping track of hundreds of tangential connections that you hold face or name recognition with, but little more.  Now you can connect online with just about every person you meet in real time. . . not that you’d want to.

When you’re looking for a new job or a new house or a new boyfriend, your circle of connections has grown that much larger when you connect with people you liked from past chapters of your life, people you’d otherwise have lost touched with, if not for social networking.

Isn’t social networking allowing us all to build broad, shallow networks of acquaintances we can reach out to as needed?  This natural evolution of the internet seems to be giving women the tools to be as competitive as men when it comes to networking.

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McKinsey's Model Centered Leadership for Women

professionals

photo by foreignoffice

In the latest edition of McKinsey & Company’s  quarterly journal, several consultants expound upon the facets of “model centered leadership,” a type of they’ve identified through extensive interviewing of successful business leaders (primarily women) around the world, from a variety of industries.

it’s about having a well of physical, intellectual, emotional, and spiritual strength that drives personal achievement and, in turn, inspires others to follow.

There are five key elements according to their research that can help women shift from mere worker to office leader.  As you read, consider how each factors into your work persona and the office politics you engage in.

Meaning

Haven’t we all be told that we should follow our passions; the money will follow?  When you’re getting out of bed 5+ days a week to work on projects that light a fire under you, you’re more attentive and dedicated.

Additionally, tapping into your strengths should allow you to enjoy your time at the office.

People seeking to define what is meaningful can start, as one interviewee put it, by “being honest with yourself about what you’re good at and what you enjoy doing.” Building these signature strengths into everyday activities at work makes you happier, in part by making these activities more meaningful.

Managing Energy

Ever get totally lost in an assignment and before you know it, the day is over? Is that more the norm than a rarity? If so, consider yourself lucky.  Employees that get caught in “flow” are “more productive and derived greater satisfaction from their work than those who did not.”   They’re just as jazzed at the end of the day as when they started.

If you aren’t so lucky as to enjoy “flow,” you still need to find time for a mental and spiritual regroup when you start fading during the work day.  Meditate, stretch, take a walk around the block, anything to take your mind off work for a brief respite.

In fact, you might even talk your employer into providing a power nap space for you and your fellow workers as midday naps are increasingly linked to improved brain function when it came to recall and rote activity, as well as lower risk of heart attack.

Positive Framing

Positive psychology is all the rage.  Martin’s Seligman, from the University of Pennsylvania invites people to take a variety of online quizzes determining your positive quotient.   A new Harvard/UC San Diego study finds that happiness rubs off on the people around you, so just surrounding yourself with a happy  network of people should boost that sentiment within.  Older studies find happy people live longer.

In a similar vein, McKinsey’s researcher found positive framing makes for more proactive leaders who aren’t overwhelmed by failure, but who instead look for the opportunity to turn a situation around.  Positive framing “accepts the facts of adversity and counters them with action.”

If a meeting goes badly, for example, you should limit your thoughts about it to its temporary and specific impact and keep them impersonal. It helps to talk with trusted colleagues about the reasons for the poor meeting and ways to do better next time. These discussions should take place quickly enough for you to make a specific plan and act on it. You should also undertake some activity that will restore both your energy and your faith in yourself

Connecting

Over and over we hear it’s not what you know, it’s who you know.  And to make it as a mover and shaker one needs to cast a pretty wide net.  Past research shows that

People with strong networks and good mentors enjoy more promotions, higher pay, and greater career satisfaction.

Does the type of networking matter?  Evidence is increasingly showing that men and women network differently.

men tend to build broader, shallower networks than women do and that the networks of men give them a wider range of resources for gaining knowledge and professional opportunities.

A women’s focus on building strong relationships isn’t necessarily an asset if you have a great action plan, but don’t have a diverse enough base of contacts to put that plan into play.   So when scheduling those first networking events of 2009, try to go to a few outside your comfort zone and meet people in a different industry. You never know when those casual acquaintances could come in handy.

Interestingly, McKinsey researchers found that unlike men, women don’t innately embrace the concept of “reciprocity”.   When someone reaches out to help you, it’s standard to return the favor.  In fact, making the assist first is more apt to get you the aid you want or need.

I refer back to my own Golden Rule of Networking: when making new connections, I’m always thinking about what I can do for the people I meet; frequently it means making introductions to other people I know.  The same is true when trying to get ahead in the work place.  How can you make a positive impression that serves your supervisor or  senior management.

Though I can’t find the post at the moment,  a blogger recently shared his uses of google alerts to impress a senior level executive in his company.  He subscribed to a number of feeds relevant to the competition and the market place, pulling out the key news pieces each week.  He sent a weekly news round up to that senior executive.  The blogger took action that is useful to the senior level executive who now thinks of Joe Blogger at least once a week when that news round up dings in his in box.

Given the Old Boys’ Network, men are well aware of  the notion that if you scratch my back, I’ll scratch yours.  Ladies, we need to own that very same philosophy.

These connections and cross-promotional efforts are what drive networking organizations like Ladies Who Launch, Downtown Women’s Club, Step Up Women’s Network and Success in the City..  Organizations and networking groups like these exist in major cities across the US.  Take some time to google the opportunities in your city.

Engaging

Your next promotion isn’t going to come to you, you need to create the environment to make it happen.  Speak up and  contribute at staff meetings. Document your successes and the company cost savings you’re responsible for.  If you won’t champion yourself, who will?

Women need to be willing to take risks and “‘create their own luck‘” to get noticed. Some of us are willing to take the leap based on our gut, others take more calculated shots, but we need to engage with colleagues and supervisors to take it to the next level.

Final Thoughts

After reading through the five characteristics of model centered leadership, it was pretty obvious to me that connecting comes naturally to me (as evidenced by the lengthy pontification on that subject above.)

On the other hand, I hate taking risks unless I’m pretty sure I’m right.  I typically would rather stay silent than risk being wrong; it’s a behavior that’s made me a stellar observer.   However, I’m going to make a more conscious effort to be daring in my decision making.

Did any of the above traits resonate with you? Which seem the most foreign?

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Membership incentives for NYC chapter of Step Up Women's Network

I’ve blogged on several occasions about my fondness for Step Up Women’s Network. (Here Here and Here)

If you live in NYC, it’s time to benefit first hand from the networking, community service opportunities, and professional mentorship program offered through SUWN. . .

Join, renew, or upgrade your membership in NYC by October 31st and be entered in a 10th anniversary sweepstakes featuring a variety of prizes. Same deal if you (as a member) refer a friend who joins; make sure she puts your name in the referred by box, and you’re entered too.

They’re offering 7 randomly prizes and will randomly select winners for each.

  • The Grand Prize: 2 round trip Southwest Airlines tickets to anywhere in the U.S. ($800 value). **The Grand Prize will be awarded to the Member with the most friend referrals!
  • 2-night stay at Gansevoort South in Miami. Double room with oceanview. ($1,050 value)
  • Saltaire black lightweight nylon taffeta pea coat – size small ($348 value)
  • Kerastase Express Treatment plus Color and Cut at Chris Chase Salon, the exclusive stylists of Prada and Calvin Klein models ($400 value)
  • Harlem Vintage private wine tasting with light catering for 15 people ($450 value)
  • Gucci Sunglasses in chocolate brown ($300 value)
  • A limited edition “You Are My Inspiration” Necklace, with gold pendant and chain ($50 value)

Note: 90% of dues are tax deductible!

Sweepstakes Rules: Each woman is only eligible to win one prize. Contest runs between July 28, 2008 – October 31, 2008. Winners will be notified on November 14, 2008. No purchase necessary to win. Women will be automatically entered to win after each online transaction. Others may mail a business card with the word “sweepstakes” on the back to the Step Up national headquarters.

A Los Angeles sweepstakes run through October 15th!

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Cool prizes and an awesome organization in Los Angeles

I’ve blogged on several occasions about my fondness for Step Up Women’s Network.

Over at Shakeville, I’ve shared Step Up’s successes working with underserved teen girls (90% live below the poverty level) in Los Angeles, Chicago, and New York City.

You’ve learned about new skills I developed through my volunteering with Step Up.

And I’ve also shared the power of networking via Step Up’s events.

Now’s your chance to get in on the action! If the networking, community service opportunities, and professional mentorship program aren’t enough for you. . .

Join, renew, or upgrade your membership in Los Angeles by October 15th and be entered in a 10th anniversary sweepstakes featuring a variety of prizes valued at over $9000. Same deal if you refer a friend who joins; make sure she puts your name in the referred by box, and you’re entered too.

They’re offering 12 randomly prizes and will randomly select winners for each.

The Sports Club/LA
Get fit with a one-year health membership to The Sports Club/LA in West Los Angeles or Beverly Hills. Recognized as the finest sports and fitness complex in the world, The Sports Club/LA features over 40 different sports and fitness options under one roof. Value: $3,300

Linnea Lenkus Fine Art Portrait Studios

Experience a creative studio portrait session with Los Angeles photographer Linnea Lenkus and receive a 24” x 30” framed portrait. Value: $2,100

Kate Somerville Skin Health Experts

Make your skin glow with a signature Ultimate Kate treatment package and Glow Kit from Kate Somerville Skin Health Experts. Value: $635

Max&Co.

A stunning MAX&Co. shiny black leather hobo bag with a $300 gift card to splurge at the MAX&Co. boutique located on Melrose Avenue in West Hollywood, CA. Value: $775

The Ritz-Carlton, Marina del Rey

Spa-tacular Package: Accommodations in a deluxe guest room for one night. Choice of 30 minute massage for two guests or 60 minute massage for one guest. Special spa welcome amenity included. Value: $699

The Container Store

Those dreams of an organized closet, pantry or garage will soon be realized thanks to elfa® and The Container Store! elfa® is the premier wire shelving and drawer system and will help you gain control of the clutter in any area of your home or office. Meet with one of our design experts in-store to create a customized storage solution for your home with $500.00 in elfa® products. Value: $500

THERESA kathryn

Tote your laptop computer around in style with the fashionable “Domenica” Laptop Brief by THERESA kathryn. Perfect for travel, the Domenica Bag is smart, sophisticated and sure to turn heads. It includes all the features a woman needs to stay organized. Value: $350

Hotel Angeleno

Set the city of angels aglow with a one-night delux accomodation at the Hotel Angeleno including dinner for two at WEST. Value: $400

Iduna Medical Aesthesis

Pamper yourself with an anti-aging Iduna Signature “Golden Veil Facial” and a basket of skin products. Value: $300

Sheila Kelley’s S Factor

Enjoy a private S Factor class for you and 10 girlfriends. Learn a groundbreaking movement technique that will help you discover a great new way to workout and an inspiring body attitude. Value: $550

Tiffany & Co.
Dazzle in a gorgeous pair of silver earrings, accompanied by a classic Tiffany crystal box. $450

Los Angeles Conservancy

The Los Angeles Conservancy’s award-winning tours explore the historic architecture and history of the city of Los Angeles. Enjoy a private 2 ½ hour walking tour of the city for a group of friends led by knowledgeable, enthusiastic docent. Value: $150

Note: 90% of dues are tax deductible!

The fine print:

*Sweepstakes Rules: Only current Step Up members are eligible to win. Each woman is only eligible to win one prize. Contest runs between September 9, 2008 – October 15th, 2008. Winners will be notified on October 20, 2008. No purchase necessary to win. Women will be automatically entered to win after each online transaction. Others may mail a business card with the word “sweepstakes” on the back to the Step Up national headquarters.

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Networking: Party Animals and Dinner Party Darlings

A recent post called “Networking 101” over at Brazen Careerist yielded this comment by Scott M.:

I’m going to play devil’s advocate and throw a monkey wrench in this networking stuff.

I don’t really like people.

I’m not rude or anything. People describe me as a nice guy. But my ideal job would where I can sit in front of a computer and work for 8 hours a day without having to see anyone or talk to any one (except via email, and ny phone if I absolutely HAVE to). People are… messy. Confusing. And quite frankly, it takes an exhausting amount of effort just to deal with them. I use up all my energy just managing my relationships with my wife, kid, mom and sister. I really don’t have any left to deal with networking relationships.

Is there ANY way that guys like me can network without being totally fake?

Seeing as I can sort of relate to Scott’s sentiments I wanted to point out that there are two different types of networkers.  I would credit my friend with this dichotomy, but she doesn’t have any type of site or profile to link to.

Some people can get high off of constantly brushing shoulders with new people/potential contacts; those are the people that read books like Never Eat Alone and can turn their every interaction into a schmooze fest.  I liken these individuals to the Party Animal.  The PA gets buzzed off of the potential in room full of strangers.  They’re charming, charismatic, and EVERYONE knows their name.  It doesn’t matter if there are 50 or 500 people at the event in question, the PA is going to exchange cards and handshakes with as many of them as possible.   At the end of the night, the PA has a tower of business cards and a lot of secondary meetups to schedule.

photo by monstershaq2000

On the other hand, you have the Dinner Party Darling. Dinner Party Darlings get exhausted just thinking about going to a networking event featuring 1200 strangers looking for a leg up on the competition.  They’ll seek out someone they know at such parties and mostly mix and mingle with a small group of people (unless he or she had a few networking targets in mind).  With a handful of cards at the end of the night, the DPD is asleep before hitting the pillow.  Instead, DPDs are at their best in small group settings.  One on one coffees and small dinner parties, DPDs are relaxed and conversant, maximizing her opportunity for connection.

photo by jemsweb

While the PA might have more names and numbers in her Blackberry, the DPD is more apt to have established the foundation of a new relationship in that first meet.   Neither is better; they’re just different.  If you accept there’s balance in the world, it makes sense that if some people get their energy in crowded social scenes, others find theirs sapped.

I know a woman, we’ll call her B, via a the non-profit we volunteer with.  She falls into the PA category. Every time she returns from a conference or networking event, she adds 30-60 new contacts to her LinkedIn account.  Close to 600 people follow her twitters; LinkedIn has stopped counting her connections.  She invited me to a party last month in Bel Air, and everyone I met knew B.

Personally, I self-identify as a DPD.  I’ve had tickets to coveted networking events and just couldn’t make it through the door — the prospect of having to be “on” like a Broadway marquee is not an experience I seek out.  I’m the chick you have coffee with twice a year to catch up, or who you join for brunch with 6 other similarly-minded people to swap tales, as well as current needs.   My new LinkedIn contacts come in trickles.  One or two here, five or six there.   A friend recently commented on my ability to track the interests of just about everyone I interact with; it’s a requisite skill  if you embrace the Golden Rule of Networking.

She may have a larger superficial pool of contacts, but there’s a much more reliable core to that group that she returns to again and again.  I prefer to tend to the key people, knowing I’ll meet new parties on an as needed basis.

We both have entirely different approaches, but each of has a pool of people with which we regularly interact.  Last December we got introduced to a group by a mutual friend who swears we’re the two best networkers she knows.   And we couldn’t be more like night and day.

So my advice to Scott is to tend the garden, rather than focus on the entire farm.  It’s a scientific fact that any two objects have more in common than different.   You’re married, so you found worthwhile points of connection with at least one other human being that didn’t have to know you.

Start with the useful people at work — the ones who can opt to make your life harder if you give them any inkling of a reason.  Be friendly; make small talk.  Ask about their weekend. Then reach out to the well connected colleagues.

Your success at building your network ultimately comes down to what you have to offer the world.  Don’t  be a good time Charlie. Be useful.

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Networking must: business cards

Whether or not your company shells out for business cards, it’s in your best interest to have a set and keep several on your person at all times. Anytime you leave your apartment (and when your roommate has guests) you have an opportunity to build your network.

There’s nothing worse than making a connection with some one, and neither party has readily available contact info.

Last year I ran into a friend at an event.  Having just started at a new job, she didn’t yet have business cards.  Her solution was to jot down her info over and over again in a mini-spiral bound notebook to distribute.  I wondered why she didn’t just type up her info in a word doc and cut and paste a dozen times per page over two columns.  Seemed like a simpler and less time consuming way to go.   And then there’s my friend who jots down her deets on a post it note. . .it’s not the best first impression you can make, and there’s no guarantee the other person will be able to read your handwriting.

Make it easy on your self and order your own cards.  Vista Print literally gives away boxes of business cards, offering 100 different designs.   If you want to be a little more creative, visit Moo.  While you can choose from a variety of designs on the site, for the same cost you can personalize their products. They offer adorable mini-cards, and you can upload the graphics of your choosing to grace the flipside of the card.  What’s really cool is that for every box of 100 cards (at $19.99 plus shipping), you can upload up to 100 images, so you can have each card be entirely unique, or you can stick with one signature image. I’m waiting for my latest order to arrive, using 10 different images.

They just introduced full-size business cards this month.  Though a bit more expensive at $21.99 for 50 cards, they offer the same customization options.  And until July 31st, you can take 20% of your full-size card order by using the discount code 2TJWUN when placing your order.

Having your own cards looks professional and leaves one less thing to think about when networking socially or for work.  Always keep a few in your pocket, preferably the left pocket,  so while you shake with your right hand, you can whip out your cards with your left.

As a random aside, I recently ordered a pack of their stickers (uploading about 80 different images) to decorate my new MacBook, which is just too white.  It looks like I’ll need to order one more book of them to full cover the white spaces, but I’ve definitely made my computer my own.

Past post on business cards: Golden Rule of Networking

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