photo © 2010 o5com | more info (via: Wylio)I don’t know anyone who enjoys delivering presentations. A solid sales pitch can bring in a new client or be a driver for inter-departmental support on a new project. And surviving the session selection process for conferences can help you build a name for yourself amongst your professional peers. But no matter how many times you stand up in front of a crowd there’s always a moment when your stomach drops and you worry that your slide deck and talk aren’t going to captivate the audience.
On a recent G5 Leadership webinar, Connie Dieken, author of Talk Less, Say More, shared her tips on how to “fight presentation bloat” and take your audience from their various starting points to the conclusion you want and need it to reach. Whether you’re seeking a commitment of time, money or social capital, you need to put your focus on generating the desired impact through the following 3 steps: connect, convey and convince.
Connect
You’ll lose an audience quickly if you can’t demonstrate why listeners should care. Start strong and “frontload your message” so that “what’s relevant to the audience comes first”. Don’t work through the details to get to your point; drive it home first and then dig in.
Speak to them in their language and cover their concerns.
Convey
The presentation shouldn’t include everything and the kitchen sink; use “portion control” Only include the must-know information; you can follow up and distribute other information as the need presents itself.
Interestingly, Dieken pointed out that the brain processes visual stimuli ten times quicker than text, so a great graphic can be more effective than a slide full of text. I’m particularly fond of the cartoons developed to support Annie Leonard’s Story of Stuff. The stick figures and other doodles illustrate a lot of information in a very engaging way.
Convince
Body language is more than half the battle. You need to look and sound as if you know what you’re talking about and believe in the efficacy of whatever action you’re pushing. Because if you don’t believe what you’re selling, why should anyone else?
There’s always a doubting Thomas in the room, so your best bet is to take preventative action beforehand and turn potential naysayers into allies. Schedule time with such parties to get their feedback and work the resolutions into your presentation; a colleague that might otherwise torpedo your efforts becomes an ally with a stake in making the project succeed.
What steps do you take to ensure you take your audience from A to B?
For information on upcoming G5 webinars, check out their event calendar. They offer several 90-minute, online classes each month taught by best-selling business authors who’ve set their sights on enhancing your soft skills. For $129 per year, you can have access to their complete roster of trainings plus workbooks, slide decks and recordings for review at a later date.








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