This past December, Nielsen found that women aged 18 to 34 were almost twice as likely as men of the same age group to watch network TV streams, like those offered on NBC.com or Hulu. . .Men aged 18 to 34 were over twice as likely to check out user-generated video sites as women, with YouTube being their number one destination. (Arstechnica.com)
These findings aren’t particularly surprising. When I think UGC, I think YouTube, Heavy.com and Break.com. The latter 2 sites focus on the male 18-34 demo. I can’t think of any name brand UGC sites that target women 18-34, can you? It becomes a chicken and the egg tale: are women not watching UGC because a limited amount is directed at them, or is there a limited amount of female-centric UGC because women just aren’t interested?
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