Andrea Zak » UGC

VOD: A hockey mom not for Sarah Palin

Andrea Zak — Wed, 29 Oct 2008 18:03:14 +0000

“Don’t Speak For Me Sarah Palin” to the tune of Evita‘s “Don’t Cry For Me Argentina”.

VOD: summing up the last 8 years, looking for Change

Andrea Zak — Sat, 25 Oct 2008 00:00:14 +0000

People are getting more and more creative with their get out the vote videos as we slide toward election day.

VOD: The Vet who Did Not Vet

Andrea Zak — Fri, 24 Oct 2008 17:13:48 +0000

Here’s a Seuss-cautionary tale about McCain’s Palin pick.

No separate but equal in video online

Andrea Zak — Fri, 15 Feb 2008 18:47:41 +0000

This past December, Nielsen found that women aged 18 to 34 were almost twice as likely as men of the same age group to watch network TV streams, like those offered on NBC.com or Hulu. . .Men aged 18 to 34 were over twice as likely to check out user-generated video sites as women, with YouTube being their number one destination. (Arstechnica.com)

These findings aren’t particularly surprising. When I think UGC, I think YouTube, Heavy.com and Break.com. The latter 2 sites focus on the male 18-34 demo. I can’t think of any name brand UGC sites that target women 18-34, can you? It becomes a chicken and the egg tale: are women not watching UGC because a limited amount is directed at them, or is there a limited amount of female-centric UGC because women just aren’t interested?